Following the recently published report by Sue Oxley I was prompted to email her with a couple of points that always get forgotten in this unfair comparison between us, the independent schoolwear retailer, and the supermarkets.
I was called by BBC Radio 5Live this morning for an interview but personal circumstances means I’m unfortunately not able to do this. I did however pass my comments to the producer who said she will put them to the OFT on air.
All of these reports, articles etc only focus on one thing – the initial cost outlay. No focus is ever placed on how often the item needs replacing and the cost per wear. What’s the point in getting a bargain for a few pound if you need to replace it more often than the higher quality, higher priced garment?
Sent: 25 October 2012 16:41
To: ‘firstname.lastname@example.org’ NOTE – Ordinarily I would never publish an email address but as recent legal proceedings decreed if the email address is published on Google then it’s fair game!
The one thing you guys never, ever take into account is value for money and cost per wear.
Yes our products are always going to be a pound or two higher than the supermarkets, that’s because the supermarkets sell inferior products that need replacing two/three times as often.
For example, two of our sweatshirts would cost just under £18.00, in the same time you would go through maybe three, (Or more), @ £7 each. Where’s the value for money for parents then?
When will the likes of the OFT and Which? compare apples with apples for a change!!
By the way, isn’t it about time the OFT looked into loss leaders and banned them?
Your Schoolwear Specialist
130 Frimley Road | Camberley | Surrey | GU15 2QN
T: 01276 469697
Farnborough Store & Head Office
8 Alexandra Road | Farnborough | Hants | GU14 6DA
T: 01252 541923
Short and sweet, didn’t want to lose the attention span of the recipent!